Client: Coca-Cola: “Be Classic”
Run Date: May 1-31, 2007

Length: 30 seconds____________
Audio/Directions:
Sound: young woman reciting poem

Copy:

“What can I say about you?
You do your own thing.
You’re always original.
You’re not afraid to take chances…afraid to be bold and daring.
There’s no one quite the same as you.
But you know how those others will try.
You sing to your own tune and dance to your own beat.
The simple things matter; hanging with your friends,
spending time with the one you love and just enjoying life.

ahhh...refreshing...

Yea, that’s what you are…refreshing. Keep doing what you do.
Be classic. Be you.”